Product Marketing Manager
Profile
- Impressive product marketing manager with proven track record in inbound marketing, sales, new business development, and account retention.
- Experienced in delivering marketing presentations, conducting product in-services, and introducing and detailing products and services to both new and prospective customers.
- Possesses strong assessment abilities with a knack for perceiving customers’ needs in order to recommend effective solutions.
Experience
Product Marketing Manager For Equinox Medical, LLC
- Continuously create effective marketing strategies for new product launches and featured releases.
- Managed marketing campaigns for new product launch from start to finish and evaluates effectiveness of each marketing campaigns using A/B testing.
- Work closely with our sales department to ensure inbound leads are nurtured and vetted properly before transferring to our sales department to close the deal.
- Drive demands to our products using inbound marketing, social media, video tutorials, and training webinars, allowing our customers to adapt to the latest product features and learn how they will benefit from new products and services.
- Create blog content, product videos, and sales literature that expresses the value of our products.
- Help sales representatives understand the products and assist on prospecting calls to ensure prospective clients are comfortable with our products and services.
- Post engaging content and articles on LinkedIn and Twitter, and answer product related questions.
- Increase web traffic using effective search engine optimization (SEO) and increasing landing pages conversions.
Account Executive For Invacare Rentals
- Effectively promoted bariatric equipment, therapy support surfaces, and wound therapy solutions to assigned territory.
- Managed $1.5 million portfolio for assigned territory.
- Maintained and serviced 100 SNF/LTAC facilities.
- Trained and educated nursing staff to operate rental equipment.
- Performed weekly inventory/facility walkthroughs with nursing managers to provide equipment accountability and accurate monthly invoicing.
- Effectively communicated via email and phone with prospective clients.
- Adapted to new demographics and territories to best reach new clients.
- Develop business relationships and managed key contacts within assigned accounts, as well as with their national leadership.
- Provided rental protocols and policies within assigned accounts to help streamline orders and help clients manage their rental usage.
Education
Bachelor Of Science
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Fisher College
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Boston, MA
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- Major: Business Management
Skills
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